Miss SA Zozibini Tunzi, David Tlale, Gavin Rajah, Anissa Mpungwa and Eric Raisina will co-chair the African Fashion Unites show alongside Dr Precious Moloi-Motsepe for the opening of AFI Fashion Week on the 10th of October 2019.
As co-chairs they will endorse the message of unity amongst all African as well as changing perceptions about the continent. “As creatives, our designers have a strong cultural voice to drive a message of unity and to bring societies together,” Dr Precious Moloi-Motsepe said.
African Fashion International has over the past 12 years dedicated its effort in making sure that pan-African designers are represented globally and become commercially viable.
“Globally, the fashion business is a 2,4 Trillion-dollar industry. African designers have a unique proposition for buyers and consumers on the continent and in the diaspora, that should translate to sales.”
Zozi Tunzi said she is happy to be a part of such an occasion, which highlight and showcase the best of African creatives.
“At a time when Cultural Appropriation in fashion is being discussed globally, it is important for Africa to insist on putting its stamp on African fashion, style, design; and on trends that are from this continent.
I have never been prouder of being South African, of being African, than when I recently walked down the runway at New York Fashion week, dressed in an exquisite gown designed and made by Laduma Ngxokolo under his label Maxhosa by Laduma. Embracing our African-ness should be obligatory for every African – across the length and breadth of Africa ensuring that African Fashion Unites,” said Zozi Tunzi.
The four designers have been part of AFI FASHION WEEK over many years showcasing in Joburg and Cape Town as well as some of the global fashion weeks. Gavin Rajah has worked alongside AFI when the company showcased the first South African designers in Paris. AFI has also showcased Pan African designers at New York Fashion Week.
Co-chair Eric Raisina from Madagascar said he is honoured to be part of this show which promotes collaborations amongst African creatives.
“I’m happy to do my best to accomplish this mission for our beloved Africa and as much as it is an honour, it is also a responsibility that we should take on ourselves, to represent where we come from and at the same time inspire those who come after us, to work in unity,” said Eric Raisina.
Founded in 2007 by business woman and philanthropist, Dr Precious Moloi-Motsepe, African Fashion International (AFI) is the first company to pioneer a Pan African showcase of designers from the 4 African regions. The company owns and produces two Pan African showcases through AFI Fashion Weeks held in Cape Town and Joburg twice year. AFI recently partnered with Condé Nast International in bringing the first Luxury Conference to Africa, in Cape Town early this year, attended by Vogue editors including the respected Suzy Menkes.
AFI has propelled designers to international stardom including dressing Beyoncé at a Global Citizens concert. Through its incubator program Fastrack, designers like Thebe Magugu, (LVMH Young Fashion Designer) and Rich Mnisi, were first discovered by AFI, have received major awards. Well known designers Maxhosa, Marianne Fassler, Christie Brown and Ituen Bassie have all received awards and been affiliated to the AFI Fashion Weeks.
AFI Founder, Dr Precious Moloi-Motsepe, has received the coveted Franca Sozzani Award for her work in promoting African Fashion designers globally. AFI new strategy AFI4.0 has embarked on offering designers trade opportunities through the pop up AFI BOUTIQUE as well as AFIBOUTIQUE.COM.
AFI is headquartered in Johannesburg, South Africa.